酒店管理系
- 基本资料
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姓名：郑晓筠 性别：女 学位：博士 职称：副教授 邮箱：zhengx@dufe.edu.cn 政治面貌：群众 职务：教学发展项目中心主任 - 研究方向
- 服务营销、品牌管理
- 代表性研究成果
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1. Huo, D., Lin, M. S., Zheng, X., & Zhang, L. (2022). Entertainer celebrity vs. celebrity chefs: The joint effect of celebrity endorsement and power distance belief on restaurant consumers. International Journal of Hospitality Management, 106, 103291.
2. Zheng, X., Zhang, L., Line, N., and Wei, W. (2021), “The Effects of Unfulfilled Preferential Treatment and Review Dispersion on Airbnb Guests’ Attitudes and Behavior”, Journal of Hospitality & Tourism Research, 10963480211066960.
3. Zhang, L., Gao Y., and Zheng X. (2020), “Let’s Talk About This in Public: Consumer Expectations for Online Review Response,” Cornell Hospitality Quarterly, 61 (1), 68-83.
4. Zheng, X., and Kirca A. H. (2019), “Fighting Counterfeit Drugs in Africa through a Business Lens,” Brand Protection Professional, 4 (4), 18-9.
5. Zhang, L., Yang W., and Zheng X. (2017), “Corporate Social Responsibility: The Effect of Need-for-Status and Fluency on Consumers' Attitudes,” International Journal of Contemporary Hospitality Management 30 (3), 1492-507.